A survey about “Chinese cultural expression of foreign brands”.

本学期，语文陈老师带领我们语文课的小伙伴们去南方友谊商城做了个关于“洋品牌的中国文化表达”的调查活动。

This semester, Chinese teacher Mrs. Chen led our friends in Chinese class to the Friendship South Shopping mall to do a survey about “Chinese cultural expression of foreign brands”.

△南方友谊商城门口

Entrance of Friendship South Shopping mall

我们受课本中学到的一篇文章《麦当劳中的中国文化表达》的启发，想自己完成一次品牌调查。

We want to finish a brand survey by ourselves; we are inspired by the article “Chinese culture expression in McDonald’s” in the textbook.、

△十一年级学生小组调查汇报PPT

Emily Li, Selina Zhang, Christina Shen

PPT of group survey report by Emily Li, Selina Zhang and Christina Shen in grade 11

在南方商城那里，我们发现了很多知名的洋品牌, 比如“星巴克”，“必胜客”，“麦当劳”，“歌帝梵”，以及“巴黎贝甜”等等。

In the Friendship South Shopping mall, we found many well-known foreign brands, such as “Starbucks”, “pizza hut”, “McDonald’s”, “Godivan”, and “Paris baguette”.

我们从各个角度调查了选择的品牌。在此过程中，我们碰壁过也成功过，最终得到了理想的调查结果。

We looked at the brand which we chose from every Angle. In the process, we hit a brick wall and succeeded, and finally got the ideal survey results.

△十一年级Daniel Hong在商城门口做问卷调查.

Daniel Hong, grade 11, surveys outside the mall.

经过这次调查，我们发现美国的匡威到中国后为了中国文化做出了许多改变，洋文化和中国文化有了很多的交融，各个品牌都在尝试全球化。

After this investigation, we found that the American converse has made many changes for Chinese culture since it came to China. There has been a lot of integration between foreign culture and Chinese culture, and various brands are trying to globalize.

尽管活动只进行了一个多小时，我们却得到了很多从课本中得不到的知识。比如，在做调查之前，我一直以为“巴黎贝甜”是巴黎开的。同时，我们也学到了“巴黎贝甜”向中国发展，引进中国文化的策略。

Although the activity lasted only over an hour, we gained a lot of knowledge that we could not get from the textbooks. For example, before doing the research, I always thought “Paris baguette” was opened in Paris. At the same time, we also learned the strategy of “Paris beitian” developing to China and introducing Chinese culture.

△十一年级Jay Pei在“巴黎贝甜”做了顾客采访

Jay Pei, 11th grade, did a customer interview on “Paris beitin”

课本中关于洋品牌的描述是很详细，但却没有我们直接去实体店那么直观立体。当我们步入品牌实体店的时候，我们真的感受到了那种长大了什么都要自己做的苦涩与纸上谈兵得不到的激动。

The description of foreign brands in the textbook is very detailed, but it is not as intuitive as going to physical stores. When we step into the brand physical stores, we really feel the bitterness and excitement that we have to do everything by ourselves when we grow up.

△十一年级Linda Zhu在“哈根达斯”门店做的采访

interview by Linda Zhu, 11th grade, at the haagen-dazs store

读万卷书不如行万里路，希望以后语文课能有更多的实践机会吧。

It is better to travel ten thousand miles than to read ten thousand books. I hope there will be more practice opportunities in Chinese class in the future.

作者：沈清黄琼冉

Christina Shen

Rebecca Huang